“Our concept and purpose for coming together is to foster an environment where the individual energies of each member company can generate synergies that will benefit the brand owner.

Although our approach is different, the BPA concept is one that is successful in other industry sectors. Our goal is to make available to brand owners a suite of unique brand protection products and technologies from several companies, not just to promote a single product or technology.
We will provide education through our participation in relevant conferences and symposia. Consultation will occur at both the end-customer and package-converter levels. At this stage, we will attempt to fully define, understand and address the needs of the brand owner. In the implementation phase, our focus will be on helping the brand owner apply a solution that will address the exact need that was identified in the consultation stage. And, finally, we will continue to work with the brand owner to ensure that a sustainable and verifiable ROI is achieved by implementing the solution.

The BPA does not manufacture or sell products. We serve as a resource to brand owners who are struggling with product designs and implementation strategies. By drawing on the individual strengths and experiences of the member companies, we can present effective solutions to the growing problems of product counterfeiting and diversion. Because the member resources are so varied, we are able to assist in the long-term evolution and change required in brand protection programs.”